Readers Want What You Already Have

Readers Want What You Already Have

In a recent post on TheBookseller.com, Roger Warner discusses an interesting twist that seems to be occurring in the evolution of reading: readers aren’t clamouring for ever-more digital experiences of reading despite a growing range of formats and devices. If...
Online Is Now the Leading Channel for Book Sales

Online Is Now the Leading Channel for Book Sales

Half of Canadians discover the books they go on to read online, and more than a third of them now buy their books online as well, according to BookNet Canada’s recent research report, How Canadians Buy Books 2015, as well as combined BookNet Canada/Nielsen data also...
Will Your Books Be Christmas Presents This Year?

Will Your Books Be Christmas Presents This Year?

“Book gifting is a major, major revenue driver in publishing …. And not every title makes a great gift …. This is an area we are actively researching. Can we distil the central factors that may make one title a better gift than another?” —Digital Book World In the...
3.5 Ways to Sell More Books

3.5 Ways to Sell More Books

A couple of weeks ago we wrote about how book metadata – the information that describes a book, from the title to the author photo to the fact that it won a literary award – is the foundation of book marketing because consumers are more likely than ever to discover...