The latest ReaderBound news and updates on online book marketing

Readers Want What You Already Have

In a recent post on TheBookseller.com, Roger Warner discusses an interesting twist that seems to be occurring in the evolution of reading: readers aren’t clamouring for ever-more digital experiences of reading despite a growing range of formats and devices. If...

Saving Staff Time Through Better Data Import Routines

Have you ever loaded data into a publisher website by hand? Did you have the best time? That was a rhetorical question, of course, but it points to an underlying time and resource issue many publishers face: loading data by hand into a new site can take weeks. After...

Online Is Now the Leading Channel for Book Sales

Half of Canadians discover the books they go on to read online, and more than a third of them now buy their books online as well, according to BookNet Canada’s recent research report, How Canadians Buy Books 2015, as well as combined BookNet Canada/Nielsen data also...

Will Your Books Be Christmas Presents This Year?

“Book gifting is a major, major revenue driver in publishing …. And not every title makes a great gift …. This is an area we are actively researching. Can we distil the central factors that may make one title a better gift than another?” —Digital Book World In the...

3.5 Ways to Sell More Books

A couple of weeks ago we wrote about how book metadata – the information that describes a book, from the title to the author photo to the fact that it won a literary award – is the foundation of book marketing because consumers are more likely than ever to discover...

5 Ways to Encourage Readers to Share Your Books Online

A MarketForce research study profiled in Forbes magazine asked consumers about how they engage with brands from various industries, including retail and entertainment, and the findings can reasonably be applied to how readers come to buy the books they do. One of the...

Don’t Get Lost: Good Metadata Makes Books More Discoverable

How do readers find books today? In many respects, in the same ways we always have: word-of-mouth recommendations from friends, suggestions from trusted sources such as booksellers or media reviews, and impulse buys based on visceral reactions to dust jackets or cover...

There must be a better way to do this

Everybody who works on ReaderBound has been in and around publishing for a long time. We've worked in publishing houses and also consulted with publishers, funding agencies, and industry associations. We've launched major book projects, advised editorial teams, set up...

Flexible layout management is built in

In developing a website platform for book publishers, we wanted to provide fully featured page layouts that publishers can customize. We've built many custom publisher websites, but with ReaderBound it is important to offer ready-to-use widgets as building blocks for...